Managed Account — Weekly Performance Tracking

The Starting Point

An account being promoted without a regular reporting rhythm, which made it hard to tell which weeks were working.

The Challenge

Without a consistent review window, promotional decisions were being made on impression rather than on the platform's own figures.

The Strategy

• Fix a repeatable reporting window rather than reading all-time totals
• Record every revenue line, including the lines that fell
• Use the weekly read to decide the next week's promotional focus
• Keep the reporting format the same each week so periods stay comparable

The Work

A weekly reporting window was set up and each revenue line was recorded from the platform's own panel, including declines.

The Change

For 05/21/2024 to 05/28/2024 the panel shows $14,596.89 gross earnings, with subscriptions and renewals up and pay-to-view and tips down against the previous window.

The Result

Mixed movement in a single week is normal and is shown here as recorded: subscriptions +197%, renewals +85%, pay-to-view −27%, tips −11%, as displayed by the platform.