Skylar Reed — Profile Engagement Campaign

The Starting Point

The profile was live with 14 media items and a discounted subscription offer, and the page had accumulated 523 likes at the point the first screenshot was taken.

The Challenge

The page already had content and an offer in place, but the profile was not attracting enough visitor attention for the offer to be seen by a relevant audience at scale.

The Strategy

• Review how the profile header, bio and pinned offer read to a first-time visitor
• Direct external promotion towards audiences with a plausible interest in the page
• Keep the existing subscription offer visible and consistent during the campaign
• Track the profile's own engagement counters as the campaign ran

The Work

Promotional activity was carried out on external platforms and directed towards the Fanvue profile, while the profile presentation and pinned offer were kept consistent so that the change in attention could be observed on the page itself.

The Change

In the post-campaign screenshot the same profile, still showing 14 media items and the same pinned offer, displays a materially higher like count.

The Result

Profile likes shown on the page moved from 523 to 3.47K between the before and after screenshots. Subscriber counts and revenue are not shown in this evidence and are therefore not claimed.